Brand Ambassadors
Damone Donaldson  •  Melanie Falvo  •  Gena Govas • Oscar Huete
Rob Lagana  •  Naticia MacDougall  •  Melissa Tucker

Damone Donaldson played competitive basketball all his life that has instilled his belief in living a healthy lifestyle.  His passion for fitness runs through his veins like no nothing else. His drive and determination lead him to compete in his first men's physique competition in 2013.  From that point he was hooked on competing.  He is an IFBB International men's physique competitor as well as CBBF National level competitor.  Damone has competed and placed in the following:
• 4th IFBB World Qualifier 
• Top 10 Arnolds Classic
• Top 15  IFBB North Americans
 
Damone believes that success comes from having a strong foundation, your core beliefs and values are the back bone to life.  Staying positive and believing in the process, greatness happens when you believe in yourself. 
 

  
NATIONAL FIGURE COMPETITOR, HEALTH FITNESS COACH • WINNIPEG, MB Back to Top
   
Melanie is a CBBF National Figure competitor and a Civil Engineer from Winnipeg, Manitoba. She started weight-training at 20 years of age, and immediately felt comfortable in her surroundings. What started as a means to stay active and in shape while in university, turned into a fitness passion. With consistent training and cardio, she started seeing significant results and was hooked! 
 
Melanie entered her first Figure competition in 2008, and has been competing ever since. She has earned eight 1st and 2nd place awards at provincial and national levels, three of which are CBBF National Figure Champion titles in the medium-tall category. Additionally, she has received three consecutive presidential invites to compete at the IFBB World Championships.
While competing is only one aspect of her life, Melanie also coaches and mentors others, whether they want to compete or just to live a healthier lifestyle, I take a lot of pride in helping my clients surpass their own expectations and reach a fitness level they never thought was possible. 
 

 
Gena Govas is an international Women's Physique athlete and a fitness and lifestyle expert who helps people recognize their potential and reach their fitness goals. As a teen and young adult Gena was interested in exercise and sport which lead to her love of weightlifting and pursuing her certification with the YWCA.

After spending several years in the corporate world, in 2006, Gena decided that she would wake up every day and do what she is most passionate about: help others change their lives through health and fitness. She started a successful personal training business and has helped many find pleasure and purpose in exercise and a healthy lifestyle. Gena has completed several marathons over the course of just a few years but after suffering an achilles injury she decided to trade in her running shoes for more time in the gym weight room. She started competing in the Ontario Physique Association in 2013 as a Figure athlete and in 2014 transitioned to Women's Physique, in the same year becoming a nationally qualified athlete. She returned to compete in 2015 where she achieved a 1st place finish in her age group and 2nd in the open category in her height group at the CBBF Canadian Natural Championships World Qualifier. In October of 2015 Gena was invited to represent Team Canada at the IFBB World Juniors and Masters Championships in San Salvador, El Salvador, the first IFBB World Championships taking place in Central America. There she made first callout and proudly took home a 4th place finish for Canada.

As an trainer, mentor and coach Gena advocates that we can ultimately change our life through our health and physical fitness. She is a CanFitPro certified personal trainer for over 10 years and is currently pursuing a Precision Nutrition Level 1 Certification. She is also Tabata Boot Camp certified and continues to expand her knowledge and education through various workshops throughout the year. 


 
Oscar Huete is a national level body builder who is also a promotional modeler, personal trainer, posing coach, supplement demo specialist and backstage marshal at OPA shows.

• 2006 GNC Bodybuilding (1st place)
• 2007 GNC Bodybuilding (2nd place)
• 2008 Canadian Nationals (3d place)
• 2009 UFE Mens Physique (1st place)
• 2012 GNC Bodybuilding (2nd place)
• 2013 CBBF National Bodybuilding (6th place)
• 2015 GNC Provincials Bodybuilding (1st place) Mr. Ontario Champion 
• 2015 CBBF National Bodybuilding (1st place) Mr. Canada Champion


 
    
Rob Lagana is a top male competitive bodybuilder who has achieved numerous athletic accomplishments during his career, notably placing 2nd in the Masters division at the Ontario Provincial Championships and winning the overalls twice at Ottawa Bodybuilding Championships in the Open division, as well as winning the Overalls at the Neutron Sports and Fitness Canadian National Championships and 1st place in the Junior Ontario Championships.

Rob Lagana also received his IFBB Nutrition certificate, S.M.A.R.T certificate from Dave Palumbo, PN Level 1 certificate from Precision Nutrition and LSF Life Solutions Foundation Whole Food Nutrition certificate. Rob Lagana also have 2 decades of experience in coaching clients for weight loss, wellness and contest prep. He is certificated through NASM (National Academy of Sports Medicine).
 

 
 
Naticia MacDougall is the owner of Total Package Fitness, a certified personal trainer and and nutritionist. I havs 13 years experience in the fitness industry and a degree in kinesiology. Fitness & Bikini competitor in the WBFF -Worlds Beauty Fitness Fashion. Placing 1st in Fitness & Bikini 2014 & placing 3rd in 2015. As a competitior this is my passion. My drive & ambition is to be better than I was yesterday. To inspire others to live a healthy lifestyle having that never give up addittude. Believe in your self.  



FITNESS & NUTRITION COACH • TORONTO, ON Back to Top
     
Melissa's extensive educational background in nutrition and holistic wellness, Nero linguistic Programing and cutting edge Physical Fitness Programing makes her one of the most well rounded fitness professionals in the industry. Being certified in the culinary arts also affords Melissa the opportunity to design recipes and meals that are tailored specifically to each clients needs. Melissa is also the creative force behind the Fitlicious Flavour Blasters and supplement line; a product line that helps make food Deliciously Fit.

As a professional fitness model and competitor Melissa has used her determination to compete in fitness competitions around the world, including representing Canada in Spain at the IFBB World Championships in 2005. She later became a national fitness competition judge. Melissa's radio show, Get Fitlicious with Melissa Tucker, and Celebrity Trainer TV has given her the opportunity to meet with fans and fitness enthusiasts alike to develop a truly Fitlicious lifestyle.

There is no doubt Melissa Tucker is the true definition of Fitlicious.
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